Background

The PreNUDGE project is an Austrian FFG funded research initiative.

In german, PräNUDGE stands for:

Prävention und Gesundheitsförderung durch intelligente
Nutzung von
Daten und Innovationen zur Stärkung der
Gesundheitskompetenz

Translated to English, this means:

Prevention and Health Promotion through Intelligent
Use of
Data and Innovations to Strengthen
Health Literacy

Why

We aim for Austria to stay healthy longer.

To achieve this, health indicators of the Austrian population should be systematically collected and made available for evidence-based prevention.

How

We collaborate by leveraging the knowledge and vision of 14 different companies:

• AstraZeneca – Pharmaceutical expertise and access to millions of patients for evidence-based prevention data.
• APCA – Consulting competence for health policy and implementation of national prevention strategies.
• dccx – Technological platform solutions and digital infrastructure for data collection and management.
• Duervation – Specialization in data analysis and behavioral insights for prevention programs.
• Future Health Lab – Innovation and research in future-oriented health promotion and technology.
• Kurvenkratzer – das Magazin – Media reach and storytelling for communication and awareness of health projects.
• medicus.ai – Artificial intelligence and machine learning for health profiles and risk prediction.
• TEL-BIO-MED – Biomedical and telemetric technologies for capturing health indicators.
• AIT Austrian Institute of Technology – Research competence and technological innovation in applied research.
• Joanneum Research – Extramural research and expertise in health systems and prevention research.
• Med Uni Graz – Medical expertise and clinical validation of health indicators.
• Medizinische Universität Wien – Academic excellence and clinical expertise in preventive medicine.
• Universität Wien – Research competence in data science, public health, and behavioral economics.
• Wirtschaftsuniversität Wien – Expertise in economics, incentive design, and behavioral economics for nudging strategies.

What

We will focus on:

• Investigation of motivational factors and incentivization measures (nudging) for participation and adherence to prevention programs
• Definition of a standardized set of health indicators for prevention work and analyses for 4 disease entities
• Development of a platform for creating health profiles of Austrian citizens
• Establishment of an ecosystem of app providers for collecting health indicators: interface between citizens and platform
• Making the platform accessible for primary and secondary data use
• Ensuring sustainable utilization

For more, see https://prenudge.at.